Welcome, and videos of the live sessions
Topic 1: Your Business Model - Capturing your Hypotheses
Topic 2: Test Your Business Model
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Introduction and Slide Download
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Begin by testing your Value Proposition (5:33)
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How to interview prospective customers (5:03)
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After understanding the need - test your proposed solution (2:19)
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You're looking for an 'Emphatic Yes!' (1:16)
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Test your Channel and Revenue hypytheses (2:03)
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Test your Partner, Activities, Resources and Costs hypotheses (2:25)
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A Better way to Determine: What will Customers Pay? (14:11)
Topic 3: Protect your Company and your Intellectual Property
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Introduction and Slides
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Disclaimer: this is not legal advice! (0:25)
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Create a Legal Entity: when, and which type? (4:26)
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Protect your Stock for when Founders Leave (2:42)
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Protect founders from taxes when their stock vests: the 83b form (2:51)
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What is intellectual property (IP) ? (0:55)
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Copyrights: protect your computer code, website, brochures and more (3:48)
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Trademarks: protect your company name, product name, logo, ... (4:13)
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Trade dress: protect your product packaging design (1:21)
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Utility patents: protect your invention (5:22)
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Design patents: protect an ornamental design (0:38)
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Trade secrets: protect your invention, and your company confidential information's (2:07)
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Confidentiality and Proprietary Rights Agreements (0:45)
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Checklist: Protect your company (5:01)
Topic 4 - Build your Team
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Introduction and Slides
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About co-founders (5:22)
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Finding and recruiting co-founders (2:57)
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Stock compensation for founders: who gets how much? (2:52)
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What investors look for in a team (1:44)
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With investors - can you maintain control? (1:46)
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Example: stock dilution when you receive investment (4:07)
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Founders salaries - how much can you pay after an investment round? (1:36)
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Hiring employees - how to stay out of trouble! (2:02)
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Board of Advisors vs. Board of Directors: what are they? (10:31)
Topic 5: Analyze Your Market
Topic 6: Go to Market Strategy
Topic 7: Fund your Startup
Topic 8: Create a Compelling Pitch
Topic 9: Pitch Practice
Optional: Develop a Financial Forecast
Optional: Government Grants for Tech Startups: SBIR and STTR
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What is SBIR/STTR? (3:26)
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Is your company a fit for SBIR/STTR? (3:06)
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SBIR/STTR versus Investor Funding (2:35)
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What is a "PI" (Principal Investigator)? (1:30)
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SBIR versus STTR (4:29)
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How Long does it Take? (2:04)
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How much money is available? How can it be used? (3:16)
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What Federal Agencies Participate? (3:37)
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Is my startup at the Right Stage to Qualify? (2:03)
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Reasons why your Company might NOT be a Fit (2:51)
